About Us

Reach Business Direct

we have a proven history of success in developing and managing direct marketing campaigns and customer databases. often these databases can be divided down into special interest groups of age, gender, income, education, location of residence, hobbies and occupation. this makes targeting to the groups easier and results are also more effective.

regardless of the size of your organization or your budgets, we design programs that make the best use of your marketing money while improving profit margins. Since inception, our growth has come from creating success stories for our clients. that's why we offer a free initial consultation. no strings attached. we do it because we want to know you, your business and the challenges you face. and that's what makes us different from other direct marketing companies.

direct marketing

direct marketing attempts to send messages directly to consumers, without the use of intervening media. this is a very efficient form of promoting your products and services with a message and offers special focus on the target audience. at reachpeopledirect.com we also call it as one-to-one marketing, as it communicates directly and instantly with the customers and raises immediate interest in your campaign.

database marketing
  • a form of direct marketing using database of billions of records.
  • a systematic approach of gathering, consolidating, and processing of consumer data, both of customers and potential customers from records.
  • selects specific target for campaigns through customer segmentation.
Target marketing
  • we break the markets into segments and then concentrate on the marketing efforts based on a few key segments according to client’s requirements.
  • this approach will make promotions, pricing and distribution of your products and/or services easier and cost-effective.
  • market segmentation can be done as follows :
    1. geographic segmentation – based on location such as home addresses;
    2. demographic segmentation – based on measurable statistics, such as age or income;
    3. psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
response marketing
  • a form of marketing designed to solicit a direct response which is specific and quantifiable
  • it is inherently accountable since results can be tracked and measured.
  • reachpeopledirect.com offers a full range of the services required to create, generate, capture and measure response.

benefits of direct marketing

associating your campaigns with reachpeopledirect.com ensures benefits such as

  1. increasing sales to existing customers
  2. cost effective and inexpensive marketing
  3. building customer loyalty
  4. re-establishing lapsed customer relationships
  5. generating new business
  6. inspires action through participation (call-for-action)
  7. rapid delivery of information
  8. customer relationship management
  9. personalized, one-to-one marketing
  10. business analytics (measurable)

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